UDC 811.161.1'27+316.64
Morel Morel D.A.
DRINKS IN NATIONAL AND GROUP PICTURES OF THE WORLD
Belgorod National Research University,
Belgorod, Pobedy 85, 308015
The present paper shows the differences in representation of drinks at the level of the national and different age-gender group pictures of the world. Analysis of collected lexicographical and empirical material reveals a wide discrepancy between national and group-level systems of drinks denominations.
Key words: national picture of the world, group picture of the world, lexicography, empirical methods, age-gender group, concept, drink, trademark.