УДК
Покровская Любовь Леонидовна,У Чэньхун,,,,,
МАТРИЧНЫЙ ПОДХОД ДЛЯ СТРАТЕГИЧЕСКОГО ПЛАНИРОВАНИЯ ИТ-КОРПОРАЦИИ В СОВРЕМЕННЫХ РЕАЛИЯХ
MATRIX APPROACH FOR STRATEGIC PLANNING IT CORPORATIONS IN MODERN REALITIES
Аннотация. The paper examines the BCG matrix proposed at one time by the American entrepreneur Bruce D. Henderson for the largest IT corporation Huawei Technologies Co. Ltd. " in order to develop proposals for strategic planning, taking into account the difficult ec
Ключевые слова: marketing, strategic planning, analysis, matrix.
Abstract.
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